Our business services
In a world of shrinking newsrooms and social media where ordinary people break stories and influence brand narratives – the key is access to senior journalists and top-tier platforms – giving our clients the edge over their competition. Due to clients’ demand, we have added media buying to our offerings.
Communications without a clearly defined strategy with milestones and targeted outcomes is like shooting in the dark and hoping to hit a target. We breathe life to business strategies and help our clients grow their brand equity and market share.
Building reputation resilience is at a core of a corporate strategy, it’s not at the tail-end or in the fringes of business activities. When the C-suite leadership wake up to this reality, positive change is realized by all stakeholders.
When faced with a crisis or adversity, the default position is to do nothing hoping it will go away. A bold organization is the one that face the crisis head-on, you can only do when you have a plan.
We employ the P(aid), E(arned), S(hared) and O(wned) editorial strategy for our clients. As a result of the challenging environment for media companies, a Paid strategy has become critical.
The digital revolution is changing the way we do business and life as we know it. Brands must stay ahead of the curve or die a slow, painful death.
Working with investor relations teams, over the years, we have honed our transaction communications capability – delivering immense media coverage value to our clients.
The concept of building stakeholder value sustainably is now an established practice in corporate SA. Without a proper management of stakeholders, companies destroy value and lose market share.
The beauty is seeing your business strategy come alive through creative activation on a multiple platform.
Content is the new gold. Without content, there is no brand narrative. There is no story to tell.
Our approach
We work very closely with executive teams, corporate affairs, marketing and investor relations leaders to develop and deliver strategic communications and public affairs programmes that help achieve business objectives and enhance stakeholder value sustainably.
ACG Events
What started out as a client request for a small event has grown into a full-fledged business unit and offering. From shopping mall launches, hospital launches to anniversary celebrations – ACG events has delivered world-class events to our clients’ satisfaction.
Our flagship event is the KZN Investment Forum, which brought government, pension funds and asset managers together around more than R500 billion of pension capital.
