Lerato Tsotetsi

Lerato is a digital marketing and copywriting professional with over a decade of experience rooted in listening—to audiences, data, and cultural context. This approach informs how she crafts stories, builds customer journeys, and develops strategy.

Working at the intersection of behavioural insight and storytelling, she creates communication that is thoughtful, relevant, and grounded in real human motivations. Her experience spans email marketing and CRM systems such as HubSpot, Engaging Networks, and Mailchimp, along with multi-channel copywriting across email, SMS, WhatsApp, web, and press.

She approaches campaigns as connected ecosystems, ensuring each touchpoint works together to move audiences forward in a coherent, human way. Lerato is driven by purposeful work and storytelling that feels both strategic and sincere.