Thandukwazi Gcabashe

Thandukwazi Babusibezwe Gcabashe is a communications strategist with over 17 years of experience shaping clear, compelling brand narratives across corporate and agency environments. He brings together strategy and creativity to craft communications that connect with audiences and drive meaningful results.

He has held senior roles including Director of Strategic Communication at FTI Consulting and Head of Corporate Division at MSL, where he led teams and managed diverse client portfolios across financial services, automotive, and consumer industries.

His expertise spans brand strategy, reputation management, crisis communication, and stakeholder engagement, with a strong focus on delivering work that is both thoughtful and impactful. He has partnered with brands such as Avon, Mukuru Financial Services, African Bank, Samsung, and Nissan, helping them communicate with clarity and purpose.

Known for his creative thinking and strategic approach, Thandukwazi continues to help brands tell their stories in a way that resonates and delivers results.